Privacy policy

Vernivia´s privacy notice

Vernivia (“Pharmiva” appreciated your interest in us and our products and that you visit our website, ( the ”website”). We care about your integrity, and we want to inform you about how we might come to process your personal data. Vernivia “Pharmiva” will always comply with applicable law on privacy, amongst others the general data protection regulation (so-called GDPR), the Swedish Personal Data Act and other applicable privacy laws.

The purpose of this information is to:

  1. explain how we are using the information and data that you are sharing with us for us to be able to offer our services, e.g. when you contact us via the contact form;
  2. make sure that you understand what information and data we collect and what we do – and do not do – with it; and
  3. hold us responsible to protect your rights and integrity in accordance with this information.

How do we collect personal data?

We collect personal data when you provide us with information on the website, communicates with us via e-mail or in any other way are in contact with us that leads to that personal data is handled and processed. Exempels of situations are:

  • When you send a request for information about our products.
  • When you report a vigilance (side effect) or want to voice opinions on our products
  • When you communicate with us, e.g., via e-mail.

What personal data do we collect?

We collect the following categories of personal data, including but not limited to:

  • Name
  • Telephone number
  • Email address
  • Land
  • Your topics / areas of interest regarding Vernivia “Pharmiva”
  • Your message and other information left there in

This is how we use collected information

We collect and store your personal information in order to answer your questions (by letter, e-mail or telephone), to provide you with special information that you have requested or applied for by contacting us, to contact you in connection with your request, to improve our services and products and / or for business development purposes. We also collect and store your personal information in order to fulfil our legal obligations and / or for what is otherwise permitted by law. See the table below for information on how we handle your personal data.

Why we need to process the data (purpose)

Legal basis of the processing activities

To communicate with you when you have contacted us for more information in respect to our products

Full name
Phone number
E-mail address

To handle customer support matters and answer questions

E-mail address
Full name
Other personal data that you
might provide us with during the contact

To evaluate and develop and enhance Vernivia´s “Pharmiva’s” product line

Usage data
Health data (if provided to us)

In order to comply with contractual obligations with third party actors, such as licensing agreements and to take appropriate action regarding such obligations

Customer information, e.g., name, e-mail, call logs etc. Correspondence Purchase and payment information Pharmacovigilance (side effects) / symptoms or other health data you share with us

To comply with legal obligations and inquiries in relation to the judiciary

Customer information, e.g., name, e-mail, call logs etc. Correspondence Purchase and payment information Pharmacovigilance (side effects) / symptoms or other health data you share with us

To establish, exercise or defend a legal claim

Customer information, e.g., name, e-mail, call logs etc. Correspondence Purchase and payment information Pharmacovigilance (side effects) / symptoms or other health data you share with us

How long do we store your personal data?

Vernivia (Pharmiva) will store your personal data as long as (i) they are necessary to fulfil the identified purposes that they are processed for, (ii) it is required by law or (iii) it is needed to establish, exercise or defence legal claims or whenever courts are acting in their judicial capacity. In respect to your contact details, we will store these as long as we are in regular contact with you. If you have not been in contact with us for four (4) consistent years, we will delete your contact details.

The contents of your messages or your privacy request to Vernivia “Pharmiva” will be stored for two years in its full form. After two years, we will anonymise the personal details and keep the message in anonymised form for statistical purposes.

Do not hesitate to contact us if you would like to get more information on how long we are processing your personal data.

How we protect the collected data

We maintain applicable technical and organisational measures to protect your personal data against unintentional, unlawful, or unauthorised deletion, loss, change, disclosure and/or use. We have especially implemented the following measures to protect your personal data’s confidentiality, integrity and accessibility, including but not limited to:

  1. Encryption and anonymisation if possible/needed.
  2. Guidelines and processes to assure Vernivia´s “Pharmiva´s” employees secure access to personal data.
  3. Education and training to make sure that all personnel are aware of the applicable security requirements.
  4. Choice of suitable data processors, and if applicable sub-processors, that can prove their compliance with applicable laws and regulations on data privacy.
  5. Thorough review of data processors, processes, and procedures and, if necessary, update of procedures and/or renegotiation of terms/instructions to the processors.

How we might disclose your data

We do not disclose your personal data to any third party, and we never sell you information. The access to your personal data within Vernivia “Pharmiva” is limited to the employees, consultants or advisers who need access to the data to fulfil their assignments. The employees, consultants and/or advisors are governed by strict requirements on confidentiality in agreements and can be subject to disciplinary measures or dismissal if they are not abiding with the requirements.

International transfer of your personal data

Vernivia “Pharmiva” strive to always process your personal data within the EU/EES. If your personal data would come to be processed outside the EU/EES by one of our service providers, we make sure that there are appropriate security measures in place so that the processor is processing the personal data in the same secure manner as we do, e.g., by having a data processing agreement that include the standard clauses as recommended by the EU commission in place.

Your rights

If Vernivia “Pharmiva” processes your personal data, you are entitled a number of rights by the GDPR that you can exercise by sending a request to us. Your rights as a data subject (i.e. person whose personal data we process) provide you the possibility to request us to:

  • Provide you with an extract with your personal data as processed by Vernivia “Pharmiva”.
  • Rectify of personal data that is wrong.
  • Delete your personal data (also called right to be forgotten).
  • Limit the processing of your personal data.
  • Transfer of your personal data to another party (the right to portability).
  • Cease to process your personal data (right to object)
  • Not perform automated individual decision-making by use of your personal data.
  • Not send direct marketing to you.

You are entitled to submit complaints to your national data protection authority, but we kindly ask you to first contact us with your complaints.

A request to exercise your rights as a data subject or if you have any questions on your rights and how to exercise them, please contact Vernivia “Pharmiva” via e-mail to We will respond to your questions as soon as we can and let you know what measures we have undertaken.

Changes to this privacy notice

All changes to this privacy notice enter into force as soon as they have been published on the website. If the privacy notice is significantly changed, information with details on the changes will be posted on the website.

This is how you contact us

If you would like to know more about how we process your personal data, or utilise one of your rights, you can contact us on We will response as swiftly as we can.

Pharmiva AB (publ), Sankt Lars väg 45B, 222 70.

Information on usage of cookies

When you are visiting and browsing the website we are registering information on your usage. This information includes what pages you are visiting and how you act when browsing the website. For information on our usage of cookies, please see our information on usage of cookies. The information describes the usage of cookies and other technical solutions on the Vernivia “Pharmiva” website.


Vernivia “Pharmiva” strives to always keep the information (e.g. text, photos, graphical design and any other information) on the website correct and up to date. The information is provided as.  Vernivia “Pharmiva” is not held liable for any completeness or accessibility in respect to the website or information regardless purpose and to the extent that it is provided for by law. 


This website and its contents, e.g. pictures, texts etc., is protected by copyright and belongs to Vernivia “Pharmiva” or its suppliers, with their sole right to use the contents.

It is prohibited to reference, re-publish, translate or in any other way distribute parts of the website or its contents without  Vernivia´s “Pharmivas” written approval. Thus, it is prohibited to reproduce, republish, translate or otherwise distribute the website’s content, in part or in full without Vernivia´s  “Pharmiva’s” written permission. It is allowed to make a copy or download the material for private use.

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